{"id":440,"date":"2022-06-25T08:23:06","date_gmt":"2022-06-25T08:23:06","guid":{"rendered":"https:\/\/85.187.142.75\/~kerketia\/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation\/"},"modified":"2022-09-07T13:00:20","modified_gmt":"2022-09-07T13:00:20","slug":"marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation","status":"publish","type":"post","link":"https:\/\/kerketia.com\/el\/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation\/","title":{"rendered":"Marketing in the metaverse: \u039c\u03b9\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"440\" class=\"elementor elementor-440\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae10163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae10163\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c11e7\" data-id=\"78c11e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fa4129 elementor-widget elementor-widget-text-editor\" data-id=\"9fa4129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf metaverse \u03ae\u03c4\u03b1\u03bd \u03c0\u03b1\u03bd\u03c4\u03b1\u03c7\u03bf\u03cd \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2. \u03a4\u03bf 2021, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 7.200 \u03c4\u03bf\u03b9\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc. \u03a4\u03bf\u03bd \u0394\u03b5\u03ba\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf, \u03c4\u03bf Facebook \u03bc\u03b5\u03c4\u03bf\u03bd\u03bf\u03bc\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 Meta \u03ba\u03b1\u03b9 \u03bf \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 Mark Zuckerberg \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03b4\u03bf\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u00ab\u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ad\u03c8\u03b5\u03b9 \u03c4\u03bf metaverse\u00bb. \u0388\u03bd\u03b1 \u03bc\u03ae\u03bd\u03b1 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b7 Microsoft \u03b5\u03af\u03c0\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03be\u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03b3\u03af\u03b3\u03b1\u03bd\u03c4\u03b1 gaming Activision \u03c0\u03b1\u03c1\u03b5\u03af\u03c7\u03b5 \u00ab\u03b4\u03bf\u03bc\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf metaverse\u00bb.<\/p><p>\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u03a4\u03b1 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1 \u03b5\u03b9\u03c3\u03c1\u03ad\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1. \u03a4\u03bf 2021, \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf metaverse \u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ac\u03bd\u03c4\u03bb\u03b7\u03c3\u03b1\u03bd \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 10 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf \u03b1\u03c0\u03cc \u03cc,\u03c4\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ad\u03c4\u03bf\u03c2. \u03a4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 12 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2\u2014\u03b7 Epic Games, \u03b7 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03c4\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 Fortnite\u2014\u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b5 3 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03bf \u03cc\u03c1\u03b1\u03bc\u03ac \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf metaverse, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 LEGO \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b5\u03bd\u03cc\u03c2 metaverse \u03b3\u03b9\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac. \u0397 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf metaverse \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c1\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1.<\/p><p>\u03a4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf metaverse; \u0391\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc<\/p><p align=\"justify\">\u03a0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf metaverse \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c9\u03c2 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03bf\u03cd \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 &#8211; \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b2\u03c5\u03b8\u03b9\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03ba\u03bf\u03b9\u03c4\u03ac\u03bc\u03b5. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03ba\u03cc\u03c3\u03bc\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c4\u03bf metaverse \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2, \u03c0\u03c1\u03bf\u03c9\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0459fc2 elementor-widget elementor-widget-text-editor\" data-id=\"0459fc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-family: Tahoma, serif;\"><span lang=\"en-US\"><b>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1:<\/b><\/span><\/span>\n\n<a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation?cid=other-eml-dre-mip-mck&amp;hlkid=5ba8ade5587741108fb98248fca7b5d3&amp;hctky=12683495&amp;hdpid=b7195201-7459-4258-880b-e28f5a9d865f\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation?cid=other-eml-dre-mip-mck&amp;hlkid=5ba8ade5587741108fb98248fca7b5d3&amp;hctky=12683495&amp;hdpid=b7195201-7459-4258-880b-e28f5a9d865f <\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf metaverse \u03ae\u03c4\u03b1\u03bd \u03c0\u03b1\u03bd\u03c4\u03b1\u03c7\u03bf\u03cd \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2. \u03a4\u03bf 2021, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 7.200 \u03c4\u03bf\u03b9\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc. \u03a4\u03bf\u03bd<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-11"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing in the metaverse: \u039c\u03b9\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc - Kerketia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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